lipsum
Consulting
“By the close of 2013, more people will have watched video online that traditional TV. And soon, mobile devices will represent almost 50% of on-line consumption.”
Businesses are facing another digital revolution fueled by mobile devices and powerful Web 2.0 technologies, and trends show that video is increasingly becoming peoples’ preferred method of engagement. This means that the best methodologies to reach customers are changing.
Through video, we help find new ways to reach your target audience by profiling their interests and tracking their viewing habits. Once we understand key preferences and top influencers for them, we develop a plan for effective video messaging in a way that motivates and inspires action.
We offer strategic consulting on:
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Film and Video
We oversee film or video production and when applicable, and produce projects in-house. No matter what type of film or video, we “tell stories” in ways that engage and motivate viewers. No longer is video considered a stand-alone component in advertising and marketing campaigns or for training purposes. Now, it’s a multipurpose tool often consisting of highly sharable content -- perfect for today’s social media savvy audiences.
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Digital
Motion graphics and animation are excellent ways to present imagery that would otherwise be impossible to show with live action alone. This type of digital artistry dramatically enhances projects, especially when seeking to engage and entertain viewers. Examples of this include: animating a brand’s logo, enhancing live action with special effects, visualizing complex or boring data and revealing a story’s plotline.
In addition, this technology facilitates tactile engagement throughout the entire interaction, which heightens one’s comprehension and improves retention.
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Audio
Led by our Composer and Gold-Record Producer, Alfonso DiGirolamo III, we develop original audio productions that are creative, distinct and highly effective for our clients’ campaigns. Al’s passion and expertise (which includes working with artists like Patti LaBelle, Boyz II Men and Gerald Levert) makes our clients’ music come alive whether it’s for music composition, sound engineering or developing a spot for radio, internet or TV.
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