Syndicate Pictures (SP) is different from other media agencies for all the right reasons, and we’ll boldly take your marketing to new levels.Learn how our unique offerings, methodologies, and philosophies will empower your organization, give your business an honest advantage over its competition, and maximize your company’s position in the marketplace.
10 Reasons Why SP Is Different and Gives You the Advantage!
Can Your Current Provider Do This? We Didn't Think So.
1. THE ART AND SCIENCE OF HUMAN PERSUASION
SP never forgets that the fundamentals of our work come down to human decisions.
While data analysis, cultural trends, and new technologies are all important considerations, we are always mindful that the key is the human person - taking into consideration all humans motivators: biological, emotional, psychological, and spiritual. And, only by knowing who your customers are - who they really are - can we truly reach out to motivate or inspire them.
Because we take this multi-dimensional, complex view, we’re better able to understand your customer, and devise a successful marketing attack. In addition, staying on top of the latest behavioral and cognitive psychological studies gives us leverage over those who ignore these vital factors. And, we do all this while maintaining the highest ethical and professional standards in our industry.
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2. CLIENT & CUSTOMER OBSESSION
We’d really like to get to know you – and your customers.
Don't worry, though. It's a healthy obsession.
You see, we know that you’re the expert when it comes to your organization and its offerings. Unlike most in our field, SP doesn’t pretend to immediately know what’s best for your company, and make suggestions right away. Rather, we need to understand your business well first, so that we can propose a fully-customized optimum plan of action.
To accomplish this, we want to learn everything we can from you. We want to hear about your company’s past, present, and future. We want to learn about your company’s goals, both immediate and long-term. We’ll become infatuated with your customers, wanting to find out what they eat for breakfast, what they drive, what they read, what shows they watch, what radio stations they listen to, what airlines they prefer - you get the idea.
While all this attention may seem unorthodox (and perhaps a little odd), here’s the key takeaway: our devoted obsession will become the fuel for your marketing success.
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3. CREATIVITY AND GOOD BUSINESS
We like to have fun and be creative; that’s why we’re in this business.
But, don't think for a minute that we're just a bunch of weird and quirky latte-drinking individuals dreaming up the latest funny, but ineffective, TV commercial on your dollar.
While we've got our creative geniuses, our savvy business methodologies are essential to our work. And, we don't think these forces are mutually exclusive. In fact, SP feels that when creativity and sound business strategies merge, the result is a power-packed force that neither could accomplish on its own (the whole is greater than the sum of the parts, aka synergy).
SP doesn’t believe in beautiful, lush campaigns where people lose the message. Nor do we favor pieces featuring brilliant business strategies that no one notices. Instead, SP develops projects that reach the proper balance between artistry and good business, allowing your organization to spread its message in the most effective, well-rounded manner possible.
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There's a lot of buzz with the word "integration". Ask a different agency what that means and they might not be able to tell you. Ask us, and we'll tell you there are 2 essential types:
Realizing the important relationship between marketing and advertising, SP takes a holistic approach to these endeavors.
Our marketing strategies consider your organization's missions and objectives. But, we don’t stop there. We also account for departmental communications across all channels related to the marketing and sales process.
By doing so, SP creates targeted, driven, and sales-backed marketing programs.
Some agencies specialize in specific media: for example only web, direct mail, outdoor advertising, or radio and TV advertising. This can lead to numerous problems, such as mismatched branding and confused potential customers. This lack of integration translates into lost sales for your business.
SP integrates all mediums and marketing channels to work in harmony, weaving a tight, consistent message across all media that drives your sales higher.
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5. TRACKING AND METRICS
The great retail giant, John Wanamaker, said he knew half of his advertising worked - he just didn't know which half.
In today's world, it’s easier than ever to track customer behavior. But, are you tracking your current customers as well as you could? Do you know why they became your customers? Do you know how they found out about your product/service? Do you know what their purchasing or pre-purchasing habits are? If not, you’re missing out on critical information that could lift your sales.
Even though there are lots of tracking tools available, many agencies don't use them, and sometimes ignore the wealth of information available after launching a campaign. SP, however, takes a vastly different- and better- approach to tracking. In fact, we place so much emphasis on tracking that we developed some of our own tracking tools. It’s more sophisticated than most of what’s on the market, and brings in more focused metrics, thereby giving you an "insight-edge" over your competition.
Tracking is so important to us that it’s an integral part of our Marketing Refinement Process. And, it’s a key tool that provides invaluable knowledge you can use for both current and future campaigns.
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Is your company experiencing the type of growth you expected? Do you feel like your hands are tied - that something is holding you back from getting the sales figures you know are possible? Have you felt that maybe you've tried everything, and you're still not seeing the results you want?
Believe it or not, many media companies intentionally withhold information and use terminology specifically to confuse and distract you. And, they’ll also make a process needlessly complex.
By doing so, they feel they’re creating a “need” and will be able to retain your business longer. Yes, it’s unethical. But it happens.
Part of our service simply involves "noise-filtering", meaning we remove the smoke, the clutter, the mis-information, and the backwards strategies for you.
By doing so, we’ll free you to concentrate on the best course of action for your company. We’ll present the best viable marketing options, and allow you to now make informed decisions based on sound practices. Please read our free Debunking 10 Top Myths and How to Avoid 10 Top Mistakes articles, and educate yourself about the marketing nonsense you may have encountered in the past with other vendors.
At SP, our story is really your story. Your success becomes our success. So, we are motivated to serve your needs, empower your organization, and allow your business to hit the goals you know it’s capable of reaching.
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7. FULL-SERVICE IN-HOUSE
Syndicate Pictures began with a unique start. And, this benefits you.
Both our founding partners brought a strong production background to the company, and were able to develop superb, in-house, audio, graphics, and video facilities as the business grew. Most agencies don’t start like this, and are forced to outsource this work. So, for other agencies, this results in higher prices, slower turnaround times, and lots of extra mistakes.
First, when agencies outsource work, they usually add a surcharge on top of the vendor's rates, which means your prices go up. Secondly, agencies need to coordinate their schedules with the vendors’ schedules, which can mean production delays and a longer wait until your company can profit from the marketing campaign. Lastly, in complex campaigns, with agencies constantly trying to communicate their needs through several layers to the actual vendors, chances for mistakes skyrocket.
Our in-house facilities are instrumental in enabling us to offer you lower pricing, lightning-fast turnarounds, and on-point deliverables. Plus, you can even come to our studio and watch first-hand as we work on your design, shoot your TV commercial, produce your radio commercial, or compose your jingle. You can be as involved in the creative process as much as you choose to be, all the while knowing you can trust us to deliver top-quality work.
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8. BUDGET-MINDED PRICING
It makes no sense to propose campaigns or marketing strategies that break your bank. Remember, we exist to help your business flourish, not fail. We also want you to keep working with us, so it only makes sense for us to maximize your success so you'll keep coming back to us!
So, we’ll work with your budget to provide your best return on investment (ROI). Naturally, we take into consideration short-term and long-term ROI to actualize the full advantage of your investment. But, SP enables your business to get much more out of its campaigns than what’s paid into them.
And, honestly, our diverse offerings, depth of experience, and superior skills represents what we feel is the best value in our industry.
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9. SP's MARKETING REFINEMENT PROCESS™
When properly used, this strategic, four-stage marketing process increases profits and decreases expenses as time goes by.
It helps your organization remain agile in changing markets, and assists in efficiently employing your marketing budget. Even better, the Marketing Refinement Process™ (MRP) is cyclical, and may be used campaign after campaign.
Here’s how the MRP works:
Analyze - The process begins with a thorough examination of your company’s offerings, marketplace, customers, and marketing efforts. We generate reports based on our findings, and deliver recommendations to you.
Plan - Through a collaborate effort, we develop a marketing plan with you, taking into consideration both short-term and long-term growth perspectives.
Launch - We engage select tools and services to launch your campaign with precision. Without the proper execution, even the best plans fail to reach their potential, so we monitor your launch every step along the way. And, since so much of your planned campaign requires the coordination of many vendors, our campaign management ensures that everyone is doing their job.
Tracking - If you read our section on tracking and metrics, you know that we're a bit fanatical about this aspect. And, that’s good for you. The more data we collect and track concerning the response to your campaigns, the more poised you are to tackle your next campaign and changes in the future.
Then, after this new campaign data is fed back into the loop, the analysis phase kicks in, and the MRP starts again. See how this works?
And, with each revolution, you spend less and increase your results.
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10. TECHNOLOGY AND NEW MEDIA
You might think we're a technology company because of our love for data and metrics.
Well, we actually are kind of a technology company. But, that’s what you get when one of the company's founders has a computer science background and is always inventing new tools to better understand customers and their purchasing habits.
While it’s true that new technologies and media can open new markets, there’s also a lot of "technology-hype" claiming to solve your every problem. So, how do you know when to employ these latest advances in your marketing campaigns?
Just listen to us.
Since we love technology, we keep a close eye on what’s emerging, and monitor its effectiveness. Some of the most recent technologies, such as variable data targeting (for personalization, serialization, and market research) have already started to show a higher ROI. Meanwhile, certain Internet areas now have more concentrated demographic groups than ever before, allowing for super-targeting. And, keyword marketing for web advertising is yielding unbelievable returns for some online businesses - many of whom have closed their retails shops to go completely online.
SP believes in established, time-proven marketing media. However, we’re open-minded, and do recommend new technologies and media to our customers - but only if it's a good match. So, feel free to ask us about the latest gadgets and trends. If something isn’t right for your business, we’ll tell you.
SP prefers to take out the technology hype, and just focus on the real potential of your company. We’ll leave the superfluous stuff for other agencies.
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