DELAWARE COUNTY
CHAMBER OF COMMERCE
Community Business Relations

CLIENT: Delaware County Chamber of Commerce

CHALLENGE: Communicate with members in a more effective and cost-efficient way.

SOLUTION: Leverage internet tools to create more valuable communications with members, and reduce costs related to generating new membership and renewals.

STRATEGY: We redesigned the chamber’s previous site, and turned it into a powerful, feature-rich site with easier navigation and overall use. The new site can interact with the internal membership database to allow new member searches, update contact information, and perform a wealth of other duties. It contains a discussion board, social networking area, event calendar, and e-commerce registration. The home page features a banner ad program to deliver and track ads on the site. We generated monthly reports concerning the site’s use for the chamber, so they could better understand what their clients want and meet their needs. Four eNewsletters templates were designed for specific programs, and promotions were utilized to foster communications with members.

RESULTS: The chamber’s membership rose, and members increased their participation level. Dues were collected faster and more cheaply than before the site overhaul, and overall costs were reduced due to more reliance on online communication. Plus, the chamber generated additional revenue through the banner ads and eNewsletter sponsorship.

	“Syndicate Pictures has been a perfect fit for our organization. We set out to enhance our web presence a little more than a year ago, and had our own ideas on how it should work. Thanks to Syndicate Pictures’ professionalism, expertise, and attention to detail, they have taken our thoughts and packaged them in a way we never would have been able to on our own. In today’s business environment, a powerful website is an absolute necessity, and thanks to Syndicate, we’re now proud of our site and the image it portrays to our members and the community we serve.” Jeffrey G. Vermeulen President Delaware County Chamber of Commerce

Launch Website

Special Event E-Newsletter

Constant Contact E-Newsletter

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