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CAITLIN JANE
Entertainment
CLIENT: Caitlin Jane, a promising Christian musician.
CHALLENGE: Break into the Christian pop music industry.
SOLUTION: Record a music album, create artist branding, and develop and implement a marketing plan.
STRATEGY: The music needed to come first. So, Caitlin recorded her album with the assistance of our very own Alfonso DiGirolamo III, a gold-record producer, in our studio. As the album neared its completion, the CD branding began. Our art director, Mandi Consenzo, designed the packaging, which showcased the work of award-winning photography David Moser. We later utilized promotional events, tours, social networking, and techniques for obtaining radio play.
RESULTS: The CD is experiencing solid sales, leading to more and larger performing venues for the artist, who has been hired for additional composing and recording.







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